The current landscape is characterized by three factors: (i) high customer expectations, (ii) commoditization and (iii) fierce competition.
Effective pricing means not only remaining viable from a cash flow perspective, but also positioning yourself as a leader in the magic quadrant.
Discover what is the real value of each product and/or service and price it accordingly
Design market strategies based on how pricing is related to the company’s goals
Develop internal capabilities to detect and apply pricing strategies