Applying Design Thinking to business and entreprenurship

Above all, think of life as a prototype. We can conduct experiments, make discoveries, and change our perspectives. We can look for opportunities to turn processes into projects that have tangible outcomes. We can learn how to take joy in the things we create whether they take the form of a fleeting experience or an heirloom that will last for generations.

Tim Brown, CEO at IDEO


The continuous transformation of the social, economic and environmental contexts will fuel a new era of innovation. How can you foster long-term growth within your organization by capitalizing on innovation?

In today’s changing corporate landscape, competitive strategies have evolved to a human-centered design approach. Many companies have acknowledged the need of including Design Thinking in their strategy and culture.

Our Design Thinking for Business course not only teaches you the most important tools and actions you’ll need to design better products, services, and even businesses, but it also teaches you how to improve the skills you’ll need to effectively employ design thinking methodologies in your daily work.

As a participant, you will learn through a hands-on practical approach, completing team challenges and solving real work problems.


By developing a culture of leadership and design thinking—and placing people at the core of their process—successful firms produce engaging, revolutionary goods and services. These companies are always innovating by engaging with the needs and emotions of their customers and displaying successful design leadership.

Learn how to foster a design culture at your company to gain buy-in for your vision and generate consumer-friendly products.

This course teaches people and teams about human-centered design and how to put it into practice. Prototyping will teach you both strategic and hands-on strategies for structured exploration. You’ll also learn how to create an action-based corporate culture that fosters empathy, encourages trial and error, and celebrates failure as a source of learning, all of which leads to successful innovation.

That is why this program is dedicated to experts from multiple areas: product, sales, business development, partnership, operations, strategy and marketing.

The main objective of this course is to help individuals improve their professional skills in developing and creating new products and services for their internal and external clients.



Day 1

The Design Thinking approach to identifying customer needs

      • The Design Thinking methodology;
      • Practicing observation and empathy;
      • Mastering interviewing skills;
      • Capturing insights and identifying customer needs.

Day 2

Human-centered design of products and services

      • Tools for Generating Innovative Ideas;
      • Exercising creativity;
      • Exercising prototyping tools;
      • Finalizing the product or service through iteration.


As a participant, you’ll learn how to overcome hurdles to creativity and discover new tools and templates for idea generation and product development.

Relevant case studies and examples have been weaved in to highlight how the outperformers are effectively adopting design thinking ideas within their organizations to shape the future, and you will get vital insights from industry leaders.

AGNESIS’ 10 steps approach to Design Thinking


bike wheel

City transformation:
imagine the future of public transportation

open book

Encouraging children to read more


Ways to reduce food waste

raised hand

The future of education


Sorin Anagnoste is a Lecturer and Vice-Dean at the Faculty of Business Administration in foreign languages (FABIZ) within the Bucharest University of Economic Studies (ASE). He teaches subjects related to strategy, online business models and technology entrepreneurship.

After graduating the ASE in 2008 he enrolled for a PhD in Business Administration under the same institution from which he successfully graduated in 2011.

Sorin has over 12 years of experience in companies across different industries (FMCG, Oil&Gas and Management Consulting), in roles like Business Analyst, Finance Manager and Knowledge Manager.

His core competences are related to Intelligent Automation, Entrepreneurship, Strategic Management, Teaching and Training.

He is Design Thinking certified by IDEO and he teaches this program to organizations, university students and NGOs.

Also, his practical experience was covered on more than twenty academic articles in academic journals or at international conferences.

Sorin is frequently invited as guest speaker to workshops and seminars.

Cătălina Chinie is a lecturer at the Faculty of Business Administration in foreign languages – within the Bucharest University of Economic Studies, and an Agile and Design Thinking enthusiast. She teaches Entrepreneurship, Business Models and Product Development and Prototyping. She has a Design Thinking certificate from IDEO.

She graduated from the Faculty of Business Administration with a Bachelor’s and Master’s degree in foreign languages, German section. She obtained her PhD with a thesis on Corporate Entrepreneurship.

Catalina has over 15 years of professional experience in Finance and IT sectors. She has taken on different roles in business and academic projects to develop new tools and new customer experiences.

 In her free time, she offers pro bono consultancy for Romanian start-ups.

Upon successful completion of the program
participants will be awarded a verified digital diploma by Agnesis Academy.


Interested in this course?

Contact us at:

hello [at] agnesis [dot] io